Creating a Houseparty

The Verge covered the story behind Houseparty, recently outed as a Meerkat project. The key to Houseparty’s success may be starting with a question: what do users want to do within the context of a live video stream?

Their answer: create an enduring place where members of a group friends can pop in and pop out.

That Meerkat itself has been having problems with the premise of one-to-many broadcasting speaks to the importance of understanding the psychology of your users. Meerkat’s survival depends on “building the right thing” given the well-funded competition from Twitter and Facebook; marketing and operational perfection gives off-tune apps a lot of leeway to take hold.

The underdog has to be right because little else is going for him.